Rishad Tobaccowala is Chief Growth Officer of the Publicis Group, an 80,000-employee firm comprising companies like Sapient, DigitasLBi, Leo Burnett, Saatchi and Saatchi, Starcom, Zenith and many other companies dedicated to delivering marketing and business transformation. Rishad also serves on the Publicis Management Committee.
Over his 37-year career Tobaccowala has worked across almost every area of marketing including brand advertising, media, database, direct and interactive marketing. As a pioneer in digital marketing, Tobaccowala helped create one of the first interactive groups and digital agencies 20 years ago and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile and search engine marketing. Starcom IP, Play, Giant Step, SMG Search and Denuo are some of the brands Tobaccowala helped incubate.
Rishad Tobaccowala was named by BusinessWeek as one of top business leaders for his pioneering innovation. The TIME magazine dubbed him one of five “Marketing Innovators.” He is the Ad Age Interactive Hall of Fame and has received a life time achievement silver medal award from the Chicago Ad Federation.