Erich Joachimsthaler

Erich Joachimsthaler, Ph.D. is founder and Chief Executive Officer of Vivaldi Group, a global brand strategy consultancy headquartered in New York City.

As an accomplished expert in strategy, brand management, and innovation, Dr. Joachimsthaler has published over 100 articles and several books, including Brand Leadership and Hidden in Plain Sight. His latest book, Velocity, explores how brands drive innovation and growth of digital ecosystems, within the platform economy, to create exponential value.

Dr. Joachimsthaler is a passionate combination of a consultant, an entrepreneur, an academic, a researcher, an author and a positive contrarian.