Program

The New World of Marketing

Using the most advanced technologies, diversifying the offered services, switching to performance marketing... Will agencies manage to break down the trend for in-house organization of marketing functions? What must communication agencies do to remain in demand and maintain financial viability in today’s world?

Presentations
Barry WACKSMAN R/GA

The Future of Brands: A New Era of Infinite Access

Michael DUNN Prophet

Deepening Experience through Transformational Engagement

Suresh MATHAI Continuum Global, Inc.

AI, Machine Learning, Data & Digital: Reinventing the marketing Function

Angus KNEALE The Mill

Future World: Augmented Reality, Virtual Reality & IoT

Jon COOK VMLY&R

The New Agency Model: Data + Creativityv