Program

The New World of Marketing

Using the most advanced technologies, diversifying the offered services, switching to performance marketing... Will agencies manage to break down the trend for in-house organization of marketing functions? What must communication agencies do to remain in demand and maintain financial viability in today’s world?

Presentations
Barry WACKSMAN R/GA

The Future of Brands: A New Era of Infinite Access

Panel

Infinite Access and Customer Centricity

Karen JONES Ryder System, Inc.
Presentations
Michael DUNN Prophet

Deepening Experience through Transformational Engagement

Suresh MATHAI Continuum Global, Inc.

AI, Machine Learning, Data & Digital: Reinventing the marketing Function

Angus KNEALE The Mill

Future World: Augmented Reality, Virtual Reality & IoT

Jon COOK VMLY&R

The New Agency Model: Data + Creativityv