Program

The Power of the Art of Brand Marketing

Modern technologies allow for delivering a personalized advertising message to everyone. Software solutions for the distribution of content significantly outpace the automation of its creation. Is it possible to produce personalized content on a massive scale today?

Presentations
Tim KOBE Eight Inc.

Experience and Effectiveness

Panel

Creativity in a Digital Era

Panel Lead
Felix TĂTARU GMP Group
Tyler DEANGELO StrawberryFog
Raoul CARDOS De Anonimo
Vlad SITNIKOV POSSIBLE Group Moscow
Presentations
Tom DOCTOROFF IAA Global

Content in a Digital World

Carol POTTER Edelman

The New Power of Earned Media

Philip THOMAS Cannes Lions International Festival of Creativity

What makes content professional. The power of craft

Panel

Building Global Brands in the Digital Era

Panel Lead
Rick ELY Johnson & Johnson
Marc CAPRA Sol de Janeiro
Achill PRAKASH Swisscom

The New Power of Media

Everyone’s media preferences are specific. Modern technologies have opened up the possibility of approaching every person on an individual basis. So, what does a modern media company look like? How can it remain a MASS medium in a fragmented world?

Presentations
Kelly CLARK GroupM

Technology and the New Media Landscape

Greg STUART Mobile Marketing Association

The Power of Mobile in a 5G World

Steven ZHANG TikTok

The Rise of Short-Form Media

Rick ERWIN ALC

Harnessing Big Data/AI for Personalization

Scott BROWN Nielsen Media

The need for cross platform measurement transparency

Marta SUŁKIEWICZ Gemius GmbH CSO

The multiscreen word in a fight for customers' attention. Our enemy in the industry of walled gardens or a friend in the people-based approach?