Program
THE POWER OF BRANDS IN LIFE
They say that brands die away. It may well be true: some brands do die away. But new ones do arise, and by now some of them have been thriving for over a century. Why do people believe in brands, why are they essential? We are going to discuss why the no-brand world is not nearly as good as it seems. The no-brand world is the world of no responsibility.
The Power of Brand Purpose in 21st Century Marketing
Case Studies on Strong Brand Purposes
The Importance of Consumer Advocacy in Shaping Regulation
No one understands the needs of human beings better than major manufacturers and service providers. They understand, none better, the potential of today’s industry. Will self-regulation become the much-needed tool for safeguarding the economic interests of people, a tool for self-governance of the society?
The Future of Privacy
Privacy, Trust & Value Exchange