Program

THE POWER OF BRANDS IN LIFE

They say that brands die away. It may well be true: some brands do die away. But new ones do arise, and by now some of them have been thriving for over a century. Why do people believe in brands, why are they essential? We are going to discuss why the no-brand world is not nearly as good as it seems. The no-brand world is the world of no responsibility.

Presentations
Rishad TOBACCOWALA Publicis

The Shift of Power towards Consumer, away from Manufacturer

Maher NASSER United Nations Organization

The Role of Purpose for a Better Planet

Shelly LAZARUS OGILVY

The Power of Brand Purpose in 21st Century Marketing

Bharat AVALANI Connecting the Dots Consultancy

Focus on Mattering

Panel

Case Studies on Strong Brand Purposes

Panel Lead
Tracey BARBER Havas
Presentations
Dagmara SZULCE IAA Global
Pawel KOWALEWSKI IAA Global

A world without brands is a world without responsibility

The Importance of Consumer Advocacy in Shaping Regulation

No one understands the needs of human beings better than major manufacturers and service providers. They understand, none better, the potential of today’s industry. Will self-regulation become the much-needed tool for safeguarding the economic interests of people, a tool for self-governance of the society?

Presentations
Stéphane MARTIN European Advertising Standards Alliance (EASA)

Consumer Advocacy & Regulation

Panel

The Future of Privacy

Panel Lead
Carla MICHELLOTTI Carla Michelotti LLP
Jeffrey A. GREENBAUM Global Advertising Lawyers Alliance (GALA)
Presentations
David HAIGH Brand Finance

Overregulating and its Impact on Brand Value

Panel

Privacy, Trust & Value Exchange

Jon BOND Kirshenbaum Bond + Partners / SITO Mobile
Erich JOACHIMSTHALER Vivaldi Group
Anna LUKANINA Russian Brand Consultancies Association