Program

THE POWER OF BRANDS IN LIFE

  • The enduring value of brands - more choice, more freedom, more happiness, more wealth
  • A new era of consumer empowerment – the shift from tell and sell to consumer in command and implications for marketers
  • The power of consumer insight – from passion to profit, unlocking fundamental motivation for behavior and preferences
  • The power of brand purpose – from “positioning” to a long-term relationship with people and playing an important role in life
  • The power of data – from programmatic targeting to personalized intimacy that deepens relationships and loyalty to brands

THE POWER OF PEOPLE IN DRIVING PRIVACY

Moderator - Stéphane Martin, Chairman of EASA

  • The global privacy landscape – global harmonization, mission impossible?
  • Is the future private? - the opportunity for privacy demands to strengthen brands’ relationship with consumers, with the luxury sector out in front
  • Best practices from across the tech industry (Microsoft, Google, Facebook, IBM)
  • People first - the importance of consumer advocacy in advancing collaboration (between government and industry) for self-regulation