Program
THE POWER OF BRANDS IN LIFE
They say that brands die away. It may well be true: some brands do die away. But new ones do arise, and by now some of them have been thriving for over a century. Why do people believe in brands, why are they essential? We are going to discuss why the no-brand world is not nearly as good as it seems. The no-brand world is the world of no responsibility.
The Shift of Power towards Consumer, away from Manufacturer
The Role of Purpose for a Better Planet
The Power of Brand Purpose in 21st Century Marketing
Focus on Mattering
Case Studies on Strong Brand Purposes
A world without brands is a world without responsibility
The Importance of Consumer Advocacy in Shaping Regulation
No one understands the needs of human beings better than major manufacturers and service providers. They understand, none better, the potential of today’s industry. Will self-regulation become the much-needed tool for safeguarding the economic interests of people, a tool for self-governance of the society?
Consumer Advocacy & Regulation
The Future of Privacy
Overregulating and its Impact on Brand Value
Privacy, Trust & Value Exchange
