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Heads of 13 Russian industrial bodies in the field of communications have discussed preparation for the 45th IAA World Congress

On January 15, in Lotte Plaza hotel in Moscow, the Organizing Committee of the Congress-2020 has held the first in the new year Business meeting, dedicated to discussion about the 45th IAA World Congress, which will take place on May 27-29, 2020 in St. Petersburg.

In the meeting, heads of 13 Russian industrial bodies in the field of communications took part: IAB Russia, Russian Communications Agencies Association, Russian Association of Brand Companies, Russian Communications and Corporate Media Directors Association, National Association of Visual Communications, National Association of Broadcasters, Russian Association of Marketing Managers, Russian Association on Public Relations, Russian Academy of Public Relations, RusBrand, Advertising Council, Russian Academy of Advertising, Publishers’ Union GIPP; as well as experts of GALA.

During the meeting the following speakers took floor: Andrey Kashevarov, Deputy Head of FAS Russia and member of the International Organizing Committee, pointed out the importance of holding such large-scale event, especially during serious sanctions period; Boris Eremin, IAA Russia President and co-chair of the International Organizing Committee, focused on the goals and targets of IAA within the Congress-2020; Sergey Koptev, Program Director from the Russian side, presented the key business program of the event, including Russian and international speakers; Executive Director of the Congress-2020, Elena Reshetova, covered organizational and logistics questions.

Special attention was dedicated to the Partner program of the Congress-2020. Alexey Kovylov, Co-chair of GR Committee of the Russian Communications Agencies Association, presented the Practicum on Self regulation, which is to be held within the Congress-2020 on May 28, in cooperation with EASA. Marianna Ivanova, Head of Legal department of Gazprom Media, and Maria Ostashenko, Partner of ALRUD company, shared the details of the Round Table "Legal aspects of advertising: international overview", which is to be held within the Congress-2020 on May 28, in cooperation with GALA. Elena Mikhailova, President of the National Association of Visual Communications, presented the Round Table “Essential questions of standardization and technical regulation of outdoor advertising in Russia”, which is also to be held on May 28 at the Congress-2020 venue.