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Stephane Martin, Chairman of EASA, will participate in the IAA World Congress 2020

Stephane Martin, Chairman of the European Advertising Standards Alliance (EASA), will be a moderator of one of key sessions within the 45th IAA World Congress 2020 – RESPONSIBILITY OF INDUSTRY LEADERS: power of self-regulation.

In any country in the world there are minimum requirements for producers of goods and services, the extent of which is determined by regulatory authorities. But in order for a company to succeed on the market, it is not enough to simply observe this minimum legal, technical, sanitary and ethical rules. Pro-active self-regulation implies a more thoughtful framework, where industry leaders impose restrictions on their activities, often at the expense of their own short-term business interests. During this session the Congress speakers and experts will discuss individual and group actions required to ensure sustainable development of the entire communications industry.

The 45th IAA World Congress will take place on May 27 to 29, 2020 in St. Petersburg, Russia. The key topic of the Congress is POWER TO PEOPLE.