The 45th IAA World Congress was presented to organizers of business events of St. Petersburg
On November 25, Boris Grigoriev, the official representative of the 45th IAA World Congress administration, has participated in a yearly industry conference on business tourism development in St. Petersburg "How to Attract Business Events to the City: Market Participants' Synergy, New Tools and Terms of Cooperation."
The target audience of the event are business events’ organizers, including representatives of St. Petersburg executive authorities, the MICE industry, industrial professional communities, the academic and educational field.
Participants of the Conference have discussed questions of strategic partnership between state authorities and the representatives of the hospitality industry aiming to increase St. Petersburg competitive capabilities as a center of business tourism.
A presentation of the 45th IAA World Congress was made during the plenary session of the Conference.