Industrial partners

Ассоциация производителей фирменных торговых марок «Русбренд»
IAB Russia
Национальная Ассоциация Визуальных Коммуникаций
Ассоциация Брендинговых Компаний России
Российская Академия Общественных Связей
Российская академия общественных связей
Ассоциация директоров по коммуникациям и корпоративным медиа России
Союз издателей «ГИПП»
Ассоциация маркетинговой индустрии - Рекламный совет
Association of Communication Agencies of Russia (AKAR) is a non-profit organization, which was created in 1993 and unites 200 professional players in the Russian communications services market. Being one of the largest associations of the domestic advertising industry, the Association is actively involved in the development of industry self-regulation, contributes to building effective communication between agencies and advertisers, creates industry-specific significant products and conducts market research.
Rusbrand Association was established in 2002. Rusbrand is the largest Russian Association of manufacturers of well-known brands and consumer goods, uniting 59 leading domestic and international companies. Rusbrand activities are focused at maintaining a constructive dialogue with all participants of the advertising market and state authorities, forming a competitive media market, supporting and strengthening the role and importance of brands for development of advertising industry and economy as a whole.
The Interactive Advertising Bureau (IAB Russia) is part of the international network of IAB associations, whose main task is to ensure the growth and development of the interactive advertising market. IAB branches successfully operate in more than 40 countries on 4 continents. In Russia, the Association unites more than 460 leading Internet sites, agencies and technology companies. IAB Russia pays great attention to educational activities. Annually, it serves as a platform for the development of industry standards, conducting industry research and holding events, including MIXX Conference and MIXX Awards.
NAVC brings together professional operators of outdoor, transit and indoor advertising.
Our mission is to become a common coordination center aimed to create the new industrial standards, to form the agenda and to provide a platform to discuss actual regulatory issues.
Russian Brand Consultancies Association (RBCA) is a non-profit organization representing the interests of Russian brand consultancies. It was founded in 2009 for branch identification.
Our mission is to improve Russia’s brand reputation on the domestic and foreign markets through forming individual Russian brands’ reputation.
RBCA members are all professionals with creative design background. Many of them are winners of different prestigious Russian and foreign awards such as Red Apple, Cannes Lions, Red Dot, Epica, Eurobest, Dieline Award etc.
Yekaterinburg, Kazan, Krasnodar, Lipetsk, Nizhny Novgorod, Novosibirsk, Novoulyanovsk, Pskov, Rostov on Don, Ryazan, Tolyatti, Tomsk, Tyumen, Ufa, Chelyabinsk from 7 Federal districts of Russia — Central FD — 50, Northwestern FD — 19, Siberian FD — 5, Southern FD — 3, Far Eastern FD — 3, Volga FD — 8, Ural FD — 6.
The Russian Association of Marketing Services (RAMU) was founded in 2001. It unites the strongest Russian agencies that specialize in various areas of marketing services: Сonsumer Promotion, Sales Promotion, Event Marketing, Trade Marketing (Merchandising), Direct Marketing/CRM, Sports Marketing and Digital Marketing. The Association’s task is to protect the interests of the marketing services industry and provide for its development. Creating transparent relationships and partnerships between industry representatives. Transparent marketing — high standards.
Russian Association of Communication Directors and Corporate Publishing, AKMR, was established on October 6th, 2004 and it is the only professional association of top managers in corporate communications and media that works with all the largest Russian companies. Objectives and Goals of Russian Association of Communication Directors and Corporate Publishing, AKMR:
  • Creating a unified platform for executives in communications, marketing and corporate culture to exchange experiences, inter-corporate and external communications, positioning and company promotion.
  • Providing professional development opportunities in the fields of communication, corporate media and corporate culture.
Russian National Association of Broadcasters (NAT) was founded in 1995. The largest industrial non-profit association of broadcasters in Russia. Protects its members from the day one. Has representatives in all industrial workgroups, committees, commissions, including Governmental Commission of broadcasting development. Host several TV events like festival of kids television «Join Us!», International NAT Congress, Zworykin Award, Golden Ray awards in pay-tv market.
President — Eduard Sagalaev. CEO — Alexander Shirokikh.
The Union of Publishing Industry Enterprises (GIPP) (earlier — the Union of publishers «GIPP») was created in September 1998 by the initiative of a number of leading Russian publishers. Today «GIPP» consists of more than 350 companies, including 250 regional ones. GIPP’s members produce more than 2,500 print media titles, including leading daily newspapers and also consumer, business, scientific, children’s, entertainment, and industry-specific magazines.
In 2018, the organization expanded significantly. «GIPP» included the Association of distributors of printed products, the Union of publishers «NAI», the Union of paper wholesalers, the Interregional Association of polygraphists.
The main goal of "GIPP" is to create favourable conditions for the development of the publishing business in Russia. GIPP initiates and launches industry projects in the areas of distribution, industry statistics, advertising and media measurements, industry education, printing and paper; provides publishers with a variety of services.
Self-regulating organization Marketing Industry Association — Advertising Council. Founded in 2018 to develop self-regulation in Russia.
Sergey G. Pilatov is elected the Chairman of the Board.
Large federal and St. Petersburg industrial unions of advertisers, advertising distributors and producers are members of the Association.
Key tasks of the Association are:
  • forming of standards and rules in advertising, initiating changes in Russian Code of advertising practice and marketing communications
  • reviewing public complaints on misleading and dishonest advertising and other marketing communications
  • reviewing controversies between companies in regards to improper advertising and marketing communications
  • monitoring of advertising to identify breaking of accepted advertising standards and the laws
  • involving the best experts in the field of advertising and marketing communications for reviewing controversies