About the congress

About IAA

The International Advertising Association was established in 1938 in New York. IAA is the only global association that represents all areas of the marketing and communications industry.

The IAA is present in over 56 countries through well established Chapters and Accredited Educational Institutions.

For over eight decades, the IAA has been instrumental in providing direction in the ever-changing world of MarCom.

IAA has set up a Global Industry Forum to debate emerging professional marketing communications issues and their consequences in the fast-changing industry environment.

IAA plays strong supportive role in key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.

IAA is committed to fight unwarranted regulations on behalf of all enterprises engaged in responsible commercial communications and to act as an advocate for freedom of choice across all consumer and business markets.

IAA Mission

The IAA is committed to be The Global Compass of the marketing communications industry

We point towards excellence in meaningful creativity that helps our constituents remain true to the timeless principles of building strong brands and forging meaningful relationships with the consumers they serve and the society in which we live

We use our thought leadership, initiatives in education, continuous development programs and world-class conferences, to help navigate through the ever-changing areas of regulation, technology that empowers, and the aspirations of increasingly confident consumers

We are a unique network of marketers, advertising agencies, media, tech-companies and educators who are responsibly and constantly evaluating what is new, while remaining rooted to our core belief that “what’s good, is good for business”

Organizers

International advertising association (IAA)
Federal antimonopoly service of the Russian federation
Government of Saint Petersburg

International Organizing Committee

Co-chair
Srinivasan SWAMY IAA President and World Chairman
Co-chair
Alexander BEGLOV The City of St. Petersburg Governor
Co-chair
Boris EREMIN IAA Vice-President on Major Events, IAA Russia President
Andrey KASHEVAROV Deputy Head of the Federal Antimonopoly Service of the Russian Federation
Irina POTEKHINA Vice-Governor of St. Petersburg, Head of Governor`s Administration
Pawel KOWALEWSKI IAA Vice-President, Europe Area Director
Dagmara SZULCE IAA Global Managing Director
Vadim VLADIMIROV Head of FAS St. Petersburg
Felix TATARU IAA Immediate Past President and Chairman
Sergey KOPTEV Program Director Congress 2020, Representative of the IAA Global Corporate Member – National Advertising Alliance
Aleksei TOLSTOGAN CEO, National Advertising Alliance – IAA Global Corporate Member
Jean-Emmanuel de WITT Project Director Congress 2020, Representative of the IAA National Corporate Member – Russ Outdoor

National Organizing Committee

Co-chair
Igor ARTEMIEV Head of the Federal Antimonopoly Service of the Russian Federation
Co-chair
Alexander BEGLOV The City of St. Petersburg Governor
Co-chair
Alexei VOLIN Deputy minister of Digital Development, Communications and Mass Media of the Russian Federation
Boris EREMIN IAA Vice-President on Major Events, IAA Russia President
Sergey PISKAREV President of the Russian Communications Agencies Association
Vitaly RASNITSYN President of the Russian Academy of Public Relations
Vladimir FILIPPOV President of the Russian Academy of Advertising
Nikolai KROPACHEV Rector of the St. Petersburg State University
Sergey KATYRIN President of the Chamber of Commerce and Industry of the Russian Federation
Vladimir MIKLUSHEVSKY Rector of the Moscow Polytechnic University
Alexander MENCHUK First Deputy Head of the Main Directorate for Information Policy of the Moscow Region
Anastasia ZVYAGINA Minister of Information Policy, the Government of the Moscow Region

Industrial partners

RUSSIAN CHAMBER OF COMMERCE AND INDUSTRY, COMMITTEE ON ENTREPRENEURSHIP IN THE FIELD OF ADVERTISING
RUSSIAN COMMUNICATIONS AGENCIES ASSOCIATION
THE association of branded goods manufactures
INTERACTIVE ADVERTISING BUREAU – RUSSIA
NATIONAL association OF VISUAL COMMUNICATIONS
RUSSIAN association Of BRAND COMPANIES
Russian association of MARKETING managers
RUSSIAN ACADEMY OF ADVERTISING
Russian academy of public relations
Russian Communications and corporate media directors association
NATIONAL ASSOCIATION OF BROADCASTERS
UNION OF PRINTING ENTERPRISES – GIPP
Marketing industry association – advertising council

Ambassadors

Flexey POPOVICHEV Executive Director of the RUSBRAND Association
Boris OMELNITSKY President of IAB Russia
Valentin SMOLYAKOV CEO of IAB RUSSIA
Executive Director of the Russian Communications Agencies Association
Anna LUKANINA President of the Russian Association of Brand Companies
Ekaterina KOLYADA Member of Supervisory Board of the Russian Communications and Corporate Media Directors Association
Elena MIKHAILOVA President of the National Association of Visual Communications
Ruslan NOVIKOV President of the Publishers’ Union GIPP
Dzhemir DEGTYARENKO Executive director of the Russian Communications and Corporate Media Directors Association
Igor POTOTSKY Chairman of the Board of directors of STP MEDIA
Tatyana SCHERBAKOVA President of the Russian Association of Marketing Managers
Vitaly RASNITSYN President of the Russian Academy of Public Relations
Alexander SHIROKIKH Executive Vice-president of the National Association of Broadcasters
Sergey PILATOV Chairman of the Board of the Marketing Industry Association — Advertising Council