The International Advertising Association was established in 1938 in New York. IAA is the only global association that represents all areas of the marketing and communications industry.
The IAA is present in over 56 countries through well established Chapters and Accredited Educational Institutions.
For over eight decades, the IAA has been instrumental in providing direction in the ever-changing world of MarCom.
IAA has set up a Global Industry Forum to debate emerging professional marketing communications issues and their consequences in the fast-changing industry environment.
IAA plays strong supportive role in key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.
IAA is committed to fight unwarranted regulations on behalf of all enterprises engaged in responsible commercial communications and to act as an advocate for freedom of choice across all consumer and business markets.
The IAA is committed to be The Global Compass of the marketing communications industry
We point towards excellence in meaningful creativity that helps our constituents remain true to the timeless principles of building strong brands and forging meaningful relationships with the consumers they serve and the society in which we live
We use our thought leadership, initiatives in education, continuous development programs and world-class conferences, to help navigate through the ever-changing areas of regulation, technology that empowers, and the aspirations of increasingly confident consumers
We are a unique network of marketers, advertising agencies, media, tech-companies and educators who are responsibly and constantly evaluating what is new, while remaining rooted to our core belief that “what’s good, is good for business”