Power to people

The MARCOM industry is in the midst of revolution. In a mobile-first world, access is infinite and purchase is instantaneous. But something more fundamental is happening. The relationship between consumers and brands is evolving at warp speed. We are moving from a «tell and sell» world to one in which consumers, fueled by new technologies, have more power in deciding what, where, when and how they buy. And how they engage with them.

«Power to people», the theme of the 2020 world congress, will dive deep into this sea change and the implications it has on brands, consumers and society. A new era of consumer empowerment touches every angle of marketing — from privacy concerns and new forms of creative expression to the importance of harnessing data to personalize product/service offerings. At the same time, timeless fundamentals of creating high value brands remain as relevant as ever to a healthy bottom line.

Join us in St. Petersburg as we gather the brightest industry stars to share their expertise on how to win on today’s commercial landscape

Key congress sessions

The power of brands in life

People generally prefer to express their individuality. But the strength of an effective brand is based on the fact that it is attractive to many.

The power of people in driving privacy

There are minimum requirements for producers of goods and services, the extent of which is determined by the regulatory authorities in countries around the world.

The power of the art of brand marketing

We will continue our discussion on the creation of desired content, taking into account our new realities.

The new power of media

With the democratization of media, it is easy to become a media entity, but it is extremely difficult to remain a mass media channel.

Industry challenges of the future

With these new economic realities, it has become difficult for advertising and media agencies to survive using the old model, which does not involve the use of new technologies and diversification of services.

Expected participation

Maher NASSER Director of DGC’s Outreach Division, United Nations Organization
Philip THOMAS CEO, Cannes Lions International Festival of Creativity
Shelly LAZARUS Chairman Emeritus, OGILVY
Jeffrey A. GREENBAUM Chairman, GALA (Global Advertising Lawyers Alliance)
Carol POTTER Global Vice Chair, Edelman
Barry WACKSMAN Vice Chairman, Global Chief Strategy Officer, R/GA
Erich JOACHIMSTHALER Founder/CEO, Vivaldi Group
Greg STUART CEO, Mobile Marketing Association
Jon BOND Co-Founder / Chairman, Kirshenbaum Bond + Partners / SITO Mobile
Karen JONES Executive Vice President and Chief Marketing Officer, Ryder System, Inc.
Michael DUNN Chairman and CEO, Prophet
Rick ELY Senior Marketing Director, Essential Health, JOHNSON & JOHNSON
Rishad TOBACCOWALA Head of Growth, Publicis
Suresh MATHAI CEO, Continuum Global, Inc.
Tom DOCTOROFF Global Senior Advisor, International Advertising Association
Kelly CLARK Executive Director, GroupM
Stéphane MARTIN Chairman, European Advertising Standards Alliance (EASA)


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