Scott Bedbury is an American branding consultant. He is the CEO of Brandstream – a global branding firm, and Co-Founder and Chairman of Upstream Research – a disruptive analytics start-up. He is best known for his brilliant work as the Advertising Director (1987–94) for Nike, including the launch of the “Just Do It” campaign, and for serving as Starbucks’ Chief Marketing Officer (1995–98), during its formative years.