Jean David is one of the pioneers and builders of the Cirque du Soleil, where he led the marketing department as Vice-President for 15 years from 1984 to 1999. He is one of the main architects of the Cirque du Soleil, as described in the book ‘Blue Ocean Strategy’. During this time, he distinguished himself through innovative methods by commercializing the Big Top and introducing its magic to other cultures in four continents.